Over the last 12 years, I’ve worked with a diverse range of clients, from industry giants like Google to emerging startups. In my first marketing role, I specialised in brand identity and web content optimization, achieving impressive results that led to an invitation to Google’s HQ in San Francisco just a year into my career. As I advanced my design degree proved extremely useful as I focused more on content strategy and production, creating everything from blog posts and infographics to video content to celebrity interviews. Most recently, I spent five years at a podcast and audio tech startup, based in Seattle, where I honed my skills in brand identity, website development, and marketing strategy. It was this experience, coupled with my role in key business decisions, sparked my initial desire to launch my own venture, although it would be a few more years before I would find the courage to make the leap.